The Malinki team was commissioned by the Nucleus agency to produce the 2025 web capsules for the 28-Day Alcohol-Free Challenge. At the request of the Jean Lapointe Foundation , Malinki produced two mini-series of capsules broadcast throughout the 2025 28-Day Challenge. The production company is responsible for production and is collaborating with the agency for the artistic direction of the videos. The series features the Challenge's ambassadors, as well as testimonials from people who have used the Maison Jean Lapointe.